Steven Snyder, Ph.D.

Steven Synder

Founder and Managing Director of Snyder Leadership Group

Steven Snyder, Ph.D., works with organizations of all sizes to accelerate innovation, catalyze discovery, and tap emerging market opportunities. His proven methods, drawn from extensive experience as well as state-of-the-art innovation principles, guide his clients down the pathway leading to greater revenue and profitability.

Snyder’s distinguished innovation track record began at Microsoft, when that company was in its infancy. His work there, praised by founder Bill Gates, secured the relationship with IBM during a crucial stage in Microsoft’s growth and helped shape the history of the personal computer industry.

Promoted as Microsoft’s first business unit general manager, Snyder led the company’s Development Tool business. Under his leadership, Snyder’s team blazed new trails of technology innovation, earning the company PC Magazine’s prestigious Technical Excellence Award for an unprecedented three times.

After his influential tenure at Microsoft, Snyder earned a master’s degree and a doctorate in psychology from the University of Minnesota. He applied his multidisciplinary background at Personnel Decisions International (PDI), a worldwide human resources consulting firm, where he was awarded a United States patent for his innovative software for human resource development.

 When Internet advancements drew Snyder’s attention, he joined forces with computer scientists from the University of Minnesota to pioneer a groundbreaking technology, called “collaborative filtering.” As co-founder and CEO of Net Perceptions, he successfully commercialized this invention to enable the real-time personalized recommendations that have become central to the online shopping experience, with Amazon.com, the company’s first customer. Snyder’s work at Net Perceptions received numerous awards, including the first-ever World Technology Award for Commerce, and the prestigious MIT Sloan E-Commerce Technology Innovator Award for “demonstrating the greatest potential to further revolutionize Web-based commerce.”

 In addition to his work with Snyder Leadership Group, Snyder was an Executive in Residence at the University of Minnesota’s Center for Integrative Leadership and an Executive Fellow in Leadership at the University of St. Thomas Opus College of Business. He taught business ethics as an adjunct faculty member at the Carlson School of Management at the University of Minnesota and Executive MBA classes in Warsaw, Poland. In 2014, Snyder returned to the University of Minnesota faculty where he teaches a startup class using the Lean LaunchPad methodology.

Snyder is the author of the highly acclaimed and best-selling book, Leadership and the Art of Struggle. He has been a guest on the ABC-TV Nightline program, and has made several appearances on Bloomberg TV. A featured speaker in North America, Europe and Asia, Snyder’s work has been featured in the Harvard Business Review, Forbes, Fortune, Inc., and Entrepreneur.

In addition to his psychology degrees, Snyder earned a bachelor’s degree in mathematics from Drexel University and a master’s degree in business administration from the Harvard Business School, where he was a Baker Scholar. He currently lives with his wife in the Minneapolis area, where he remains actively engaged in philanthropy and community service. He also pursues an interest in playing jazz piano.

 Talk to Steven Snyder today to put your company’s innovation into hyperdrive.